- Digital Marketing, SEM, SEO, Tools

Google Data Highlighter Vs. Schema Markup – Things You Need To Know

To implement structured data to the website there are various of way you can find on internet. By adding schema markup code to the website directly, using the  Data Highlighter offered by Google in Search Console and also by using the  Google tag manager.

We all know the methods for implementing the structured data, but which method is most beneficial for this. It’s completely depend on you which one you want to use. But before choosing your way, know the important things about these methods along with their advantages and disadvantages. And which method is great as per the SEO perceptive for your website.

Firstly let me explain these methods one-by-one :

What is Google Data Highlighter

Data Highlighter is a webmaster tool used for showing the structured data on the website to send information about the website to Google. It is very easy to use, simply you have to use Data Highlighter to tag the data fields on the website through a mouse. By showing the data in this manner, Google can show the website data more effectively and attractively in search results and in other products. There are various of benefits of using data highlighter tool to increase click-through rates and website traffic.

If you are a blogger and want to show present your data in a effective manner on search engine results pages, then Data Highlighter can be helpful for your blog. For applying this to your blog, you don’t need take help from any developer or don’t need any programming background . You can use Data Highlighter option in Google Search console easily, which can help you to show your blog data in SERPs via rich snippet.

For example, if the website contains event listings you can use Data Highlighter to tag data like name, location, date, and so on, for the events on the website. When the next time Google crawls the website, the data used in event will be shown with the rich snippets on search engine results pages.  

Data Highlighter can only access the website pages which have been crawled by Google recently. If Google hasn’t crawled or can’t crawl some of the web pages, you can’t use Data Highlighter for those pages on the website.

Google Data Highlighter


Data Highlighter – Digital Marketing

Supported data types to use in Google Data Highlighter

Following are the data types for which you can use Data Highlighter to teach Google on the website:

Local Businesses

Software Applications

TV Episodes

Need of Organizing web pages into page sets

You can create one or more page sets to tell Data Highlighter which of the web pages on the website contain data. A page set is a collection of web pages on the website that display data consistently (possibly generated from the same template) and are organized in a way that URLs follow a simple pattern. You have to remember one thing that the Data Highlighter will only teach Google about web pages that are in a page set.

There is a point to be note that the Data Highlighter doesn’t teach Google about the website pages that already contain HTML markup specifying the data structure. It doesn’t mean that you are unable to use Data Highlighter in such case. You can still use it if some of the pages on the  website already contain HTML markup, but Data Highlighter will tell Google only about the pages without the markup.

Step-by-Step guide to use Google Data Highlighter

·         Open GSC and go to data highlighter under search appearance

·         Select Start Highlighting’. A URL box will open, simply enter the page URL you wish to markup

·         Using the drop down menu, select the schema type you are going to markup (You can solely markup this page or enter numerous URLs that it be the same on

·         Start highlighting elements such as name, product description, author, contact details etc.

·         Check everything you have marked up in the right hand navigation and click publish!

What is Schema Markup & Why It is Important for SEO


Schema Markup & Why It is Important for SEO

Schema.org Markup or Structured data is a special code that web developers can add to the web pages, which is mainly used to defines a proper structure for the data you want to see in search engine results pages. Googlebot uses these structured data to understand better what’s on your website and present effectively in SERPs.

Schema.org is used to improve the web by creating a structured data markup schema supported by major search engines on the website. On-page structured Markup helps search engines to understand the information on the web pages and provide richer search results for search queries. A shared markup vocabulary is helpful for web developers to decide on a markup schema and get the maximum benefit for the data structured. Search engines want to make the search results simple and clear for people to find relevant information on the web effectively.

Check out the Important FAQ for schema.org.

Adding Schema to the WebPages

By Using Microdata

Microdata is a specification language that is embedded within HTML content. It is used to improve machine readability, annotate elements and analyze website pages.

However, with the uses of microdata there is one downside, you have to mark each individual item within the body of the webpage. To add schema to the web pages, there is need to figure out the ‘item type’ of the content on the webpage. Once you’ve figured out the item type for the content, you need to determine how you can tag it up.

Let’s look at an example. Let’s say that you own a store that sells high-quality routers. If you look at the source code of the homepage you see something akin to this:

<h2>Tag Line</h2>
<p>000 xyz Road</p>
<p>Tel: 00000 00000</p>
<p><a href=”http://www. example.com/menu”>Click here to view more details</a></p>
<p>We’re open: </p>
<p>Mon-Sat 8am – 10:30pm</p>
<p>Sun: 2pm – 8pm</p>



Adding Schema to the Web PagesSEO Techniques

By Using RDFa     

RDFa (Resource Description Framework in Attributes) is an extension to HTML5 and it was designed to add users in marking up structured data.

RDFa is a W3C recommendation, it is a web standard, and it can be used to chain structured data vocabularies. It is useful if you want to add structured data that are beyond the limits of Schema.org. RDFa is not much different from the Microdata. RDFa tags incorporate with the preexisting HTML code in the body of the webpage of the website.

Google Data Highlighter vs. Schema Markup

Schema Markup (schema.org) has advantage that it works for all search engines, because the information is provided publicly in the website in a form that is convenient for search engine crawlers to identify and present in a effective way.

Data Highlighter is a Google’ tool, so it’ll give the website data only to Google. This will cause all other search engines to miss out that website’s data.

But there some circumstances in which you can work with Google Data Highlighter. Have a look on such circumstances:

·         If you don’t know how to do the necessary coding for structured data

·         If you don’t have access or authority to modify the website’s code

·         If you want to use only Google’s features for structured data.


But If you use the Schema.org Markup accurately, then use of Data Highlighter will be redundant. But you need to make sure that you know what you’re doing exactly and use Google’s structured data testing tool to check what you actually did.


Data Highlighter Vs. Schema MarkupDigital Marketing

Advantages of Google Data Highlighter

·         Quick and easy to apply on the website, if you have no time or budget

·         It is accessible within the Search Console Tool, as it offered by Google

·         Perfect to use if you are optimizing your website only for Google

·         If you don’t have access to change website code, it’s perfect to use

Disadvantages Google Data Highlighter

·         It only works for Google. Other Search engines do not pick this up.

·         There are limits for the choice of properties you want to markup For example, you cannot markup for reviews, people, and organizations.

Advantages of Schema Markup

·         Accessible on all search engines

·         You can use different formats to upload schema data. (Using Mircodata or JSON-LD, RDFa)

·         It offer search engine more details about the web page and what the page contains

·         It is helpful to generate rich snippets for Address, Review and Video

·         Various range schema available to use

Disadvantages of Schema Markup

·         You may face confusion in writing and implementing  the code at the correct place

You can check out the list of Schemas here, which provide you examples of the different markup codes.


Author’s Note : Suggestions are always appreciable for us, please comment for any query or suggestion related to this post, which will helpful for all of us.!!! Thanks