On-page search engine optimization is the practice of optimizing content for a purpose of getting high ranked and gain more traffic to a search engine.
For example, for a website many things need to be optimized like web page title, description, keywords, images, headings tags H1, H2, H3 and much more.
SEO is a long term investment and a dynamic and on-going strategy, which is helpful to get popularity in the online market. Any company that wants to be more popular in online market needs to have a website and must be visible to
their targeted customers.
There are no benefits in having a website if you aren’t getting enough traffic to it. Always there is a need to understand the importance of On-Page SEO for the websites in the digital market to enhance the presence.
In the terms of On-Page SEO, Let me explain all the major key points which need to cover while optimizing a website:
1. Web Page Titles
2. Meta Descriptions
3. Meta Tags
4. URL Structure (SEO Friendly)
5. Heading Tags (H1, H2, H3, H4, etc.)
6. Keyword Density (targeted keywords)
7. Image Optimization
8. Internal Linking of web pages
9. Alt Tags Optimization
Now, after knowing brief about the Search Engine Optimization, let us check the things that consider in the complete process of an On-Page SEO that allow websites to rank higher in the search engine result pages for the targeted keyword.
Most Important On-Page SEO Factors You Need to Know
In order to get more profitable results that allow to gain more organic traffic for a website, there is a need of covering all the following On-Page SEO points effectively and to make a website search engine friendly:
Simple Website Accessibility
Accessibility simply means that a common visitor easily navigate to the website and able to access all the web pages properly. The website accessibility is important for both user and search engine perceptive. Google and other search engine consider your website in priority for showing search results, if your website has good accessibility.
In terms of SEO website accessibility cover all the technical aspects like redirections, canonicalization, broken links (dead links), page response codes, error & warnings, etc.
On other hand website accessibility also emphasize on content based areas like page titles, descriptions, tags, URLs, internal linking text and more.
XML Sitemaps help Google crawlers, or bots and crawlers of other search engines to have an easy view of the website.
With the help of XML Sitemaps search engines crawl websites and after indexing shows all the search results in a better form. If you want to create xml sitemap for your website there are plenty of XML generator available, you can check one – XML sitemap generator.
Once an XML sitemap is added to the website, there is a need to update on search engine console or Google webmaster tools. By submitting the link of the xml sitemap added to the website in order to increase chances of getting crawled and indexed.
Robots.txt is the method that helps web developers to instruct search engines to visit specific website pages or directories. In this file you can mention allow and disallow function for the particular section of the website which you want to get crawled or not.
The robots.txt file, usually placed within the website files on the hosting server. Robots.txt, file, usually looks something like this: www.example.com/robots.txt
There is no need of uploading robots.txt file as far as you don’t want a particular website page to be indexed by the any search engine.
If you want to disallow some web page to be not crawled by the search engine, then you can mention those in the robots.txt file for the website.
So only need of the robots.txt file is to disallow search engines to not index that particular web pages you have mentioned.
Effective Keyword Research
The process of collecting a list of all the possible keywords as per their search volume on a search engine (Mainly on Google). Here we search for those keywords, on which we are targeting all the website’s content.
After sorting out the list, there is need to prepare the final list of keywords that are valuable and helpful to get traffic to your business website.
The idea is to find keywords that contain high search volume and low competition (as per SEO). There are many tools available to get an idea about the keywords you are going to target, like Google Adwards tool, keyword difficulty tool and much more. Where Google Adwards can help you to find high volume keywords, SEOmoz can help you determine the level of difficulty.
Creating Quality Content
After finding out the list of targeted keyword (based on high search volume), there is a need of quality unique content with the use of targeted keywords. Quality content with effective SEO techniques are always beneficial.
Always remember, a quality content is not about the use of targeted keywords many times in your content. The quality content must be user engaging with a proper flow of each paragraph along with the proper uses of targeted keywords.
Create a better content by keeping your targeted audience in mind and this will automatically help you to improve your overall website’s content quality and SEO.
Easy accessible, search engine friendly and quality content are the core foundations of SEO for every website. Along with these factors there is a need of quality link building and social sharing of your website, which help to get better visibility in search engines.
Use of Appropriate Title and Meta Descriptions
When you search something in any search engine, the results show websites with a title and meta description. Title and description help the user about what they are going to find if they click on the following link, it is also useful for search engines like Google to present effective search results.
Always make sure your most targeted keywords for the webpage show up in the meta description. This is very essential to write legible, readable meta description. Always treat the meta description as if it’s an advert for your website page and make it as compelling and as relevant as possible for targeted audience.
Optimization of the images
All of the images and graphics used on the website should be optimized properly in terms of SEO. Things need to be considered for image optimization :
· All of the images have a relative file name instead of a generic one like photo123.jpg.
· All of the images should have their appropriate Alt tag attribute.
· The image weight should be optimized so that they do not take long time to load.
Know the Importance of On-Page SEO
On-Page SEO is the primary aspect to get searched in local results. To improve presence in local searches there is a need to apply quality on-page SEO techniques on the website. All the on-page SEO factors are important to get popularity in local searches.
Inexpensive & Powerful Marketing:
With the on-page SEO techniques by changing the Title, Description and all Heading tags, you can change the overall view of the website in both the user and search engine perceptive. Changing the website factors as per the on-page SEO is not much expensive and it is the best long time marketing investment for the website.
Long lasting Value:
On-Page SEO offers long term search engine optimization value. It is always more beneficial than creating backlinks for the website. If you have made changes on the website along with all the major factors of on-page SEO, then it will definitely give long term benefits.
All the On-Page SEO techniques are very time saving as compared to the backlink creation (off-page SEO) for the website. On-page SEO techniques are easy to manage and make changes on the websites each time. In this manner, you can save your valuable time that you may spend my applying other techniques marketing and promotions.
Better Conversion Rate:
As per the Google updates, the user experience on the website is a very important factor, which require high consideration in order to gain excellent ranking. Along with user engaging designs and quality content you can improve the overall bounce rate, which is helpful to gain more popularity.
As the part of on-page SEO, optimization of the meta description and meta names is more beneficial. It helps to manage the enhance click through rate for the organic results.
Click-through rate is the ratio of users who click on a link to the number of total users who view a page. It is commonly used to measure the success of an online Ad campaign for a particular website.
On-page SEO helps to change all the major things on the website like title, description, main content with targeted keywords and image optimization and web page size, which overall helpful in the website load time. In this way we get better ratings and higher User Experience that might additionally enhance our website’s Conversion Rate.
With the help On-Page SEO elements you can make the website unique, in terms of design and quality content. There is a need of optimized meta tags, texts, video descriptions, etc. And all these things make a website unique and valuable.