We always look to reach our targeted audience and get traffic on the website. A huge portion of such traffic comes from search engines. Here in this post, you will get info about all the important HTML Tags for SEO and the importance of such tags.
As per the experts using HTML tags are the best way to engage the audience very effectively. These tags are valuable for both visitors and search engines. Search engine gets help to read your content clearly and visitors can find your content smartly.
What Are HTML Tags for SEO?
HTML tags are the keywords which defines that how a web browser will format and display the content of the website. If you want to increase search engine visibility for your website, then adding such tags on your site will be very beneficial.
When a search engine crawls a website it looks for HTML tags to determine and categorize the content available on the website in an effective way. Some of the tags also improve how visitors view the contents of your website in search engines.
The presence and absence of such HTML tags on the website affect the presence and performance of the website in the online market on the internet.
Following are the most important SEO HTML tags you need to know about and should apply to you website content:
1. Title Tags
The title tag is arguably it is one of the most important HTML tags for SEO. This is the first thing visitors see in search results about any topic they searched for. All the results you see in a search engine results pages is derived from the title tag.
With Title tag you need to be familiar, when it comes to increase your website ranking. All search engines look for Title tags to rank your website. With this they understand clearly what your content is about, what each page is about, and what your site as a whole is about.
It’s worth to optimize all the title tags of the website. Make it easier for search engines and users so that your website can get searched.
You need to use the targeted keywords of your content in your title tag to tell search engines how they should rank you.
The focus keyword that you target with your content need to be in your title tag to tell search engines, how they should present your website title.
2. Meta Description Tags
Another important HTML tag for SEO is the meta description tags. Similarly, as title tag, meta description is also shows in search engine results pages.
The title is the main heading of the website, and the meta description is the other main information that further describe briefly what the content is about on the web page.
An example of the meta description shows in a Google search result:
<meta name=”description” content=”Description around 160 characters for the webpage.“>
It is very beneficial to use targeted keywords of the website in your meta description tag. It improves how search engines list your content effectively.
Each web page should have one target keyword and you should use that keyword in the title tag and meta description tag.
3. Header Tags
Header tags are mainly used to describe the content in a better way to make it easier to read and understand. Headers make it easier for the visitors to find what they’re looking for clearly.
In terms of SEO, header tags are also what search engines use to determine segments of website content and create featured rich snippets to show major things effectively.
There are several different header tags you can use in your content. Depending on your content format, you can use h1 to h6 tags.
Here is the hierarchy of the main header tags:
· <h1></h1> – Reserved for the webpage Titles.
· <h2></h2> – Use to highlight the sub headings of the webpage.
· <h3></h3> – Use to show sub-points of the topic.
· <h4></h4> – use to supports the points from <h3> tag.
· <h5></h5> – not often used, but good for supporting points of <h4> tags.
Below is the example how Google creates the snippets for a particular topic.
4. ALT Attributes Tags for Images
Images are very beneficial to engage visitors on the website. Websites have quality and attractive images gain user engagement.
Unfortunately, search engines cannot determine any image or graphics content with the name only. If you want search engines to recognize your image content, then you should use ALT tag attributes.
A simple code for image:
Such tag tells web browsers about the image to show in the content. But for search engines to recognize any image you need to put Alt tag like:
<img src=”Image01.jpg” alt=”Image Name”>
Such ALT attributes helps search engines to recognize the picture clearly. It helps to get index for your content by search engines.
5. No Follow Link Tags
As per the SEO getting high quality backlinks is not enough to get ranked on search engines. There is need to understand the importance of internal and external links on the website.
Every link to your content has importance in SEO perceptive. So, it is necessary to link such content that supports and expands the article as per your website niche.
If you are linking out to something that isn’t relevant to your website niche can affect your online presence.
When you add any external link on the website you should mention such link using No Follow tags. Such tags help to create a link on a web page, but also tell search engines to ignore the connection. Following is the example of such tags:
<a href=”http://example.com/” rel=”nofollow”>Anchor Text</a>
Such links will work properly, but search engines will not follow it. It’s good for sharing links with readers to gain more knowledge without supporting the SEO of the any other web page.
6. Open Graph Tags
Open graph tags are helpful in boosting search and display abilities for social media. For example, Facebook uses open graph tags to display particular information, if your content is shared.
An example for open graph tags:
<meta name=”og:title” property=”og:title” content=”Title of your content”>
If this article is shared on social media like on Facebook, the social channel will pull the title directly from this tag.
Open graph supports things like images and descriptions as well. It simply offers you customization options, if your webpage is shared on social media.
7. Robots Tag
If you want to prevent certain articles from being indexed, then the robots tag is a very useful element for your content. These can stop bots or crawlers of search engines from accessing that particular content.
If you have a post that you want to share with your visitors, but want to hide from search engines. In such cases you should use robots tag, like:
<meta name=”robots” content=”noindex, nofollow”>
After reading this tag Google will not index that content nor follow any of the links.
While using such HTML tags for SEO there is need to be careful. You don’t want to your rankings for the particular page with the uses of such tags.
8. Canonical Tags
There is variety of ways to access any website when created. Following are the some particular types to write any website URL:
· https://www. example.com
· http:// example.com
· https:// example.com
In terms of SEO rankings, canonical tags are very useful for a website. It helps to tell search engines which domain belongs to your content and which one is correct.
To use any specific domain for your website you should use canonical tags like:
<link rel=”canonical” href=”https://example.com/”>
It helps to tell search engines that the “https://example.com/” is the particular URL of your working website.
So, instead of having rankings spread with the different variations of your website domain, you’re specifically describing which domain you want to rank on search engines.
To market or rank any specific URL, canonical tags are the most important tags among other tags.
9. Responsive Site Meta Tags
In current market trends, people use smart phones to find any information about any product services. Ranking any website in the online market is too competitive and so, to rank better there is a need to work on the responsiveness of the website. It means you should make your website easily accessible from any device. It is very important to have a mobile-friendly website to get ranked in the highly competitive digital market.
To show search engines that you have a responsive website, you should add the following responsive meta tag:
<meta name=”viewport” content=”width=device-width, initial-scale=1″>
Having a mobile-friendly or responsive is beneficial to get high rank, because the search engine gives more importance to such responsive website.
Some content management systems like WordPress promote a responsive design automatically for websites. This means you have less to worry about in terms of letting Google know your site is ready for mobile or smartphones and other device.