1.Google Search Console Tools Or Google Webmaster Tool
A web service by Google, which offered as free of charge for webmasters. It is previously known as a Google webmaster tool. It allows you to check indexing status of your website in Google SERP. One of the great benefits of Google Search Console is the ability it provides you to find queries that drive traffic to your websites. You have to verify your website by adding a code to your website or you can go with Google Analytics. By verifying you can submit your sitemap for indexing. With this SEO tools you can understand how Google and its users view your website. It allows you to optimize your website for better performance in Google SERP.
What you get from Google Search Console Tools
Along with Search Analytics you can optimize your content – You can see which queries bring visitors to your website. With search console you can analyse your website’s impressions, clicks, and ranking position on the Google Search Engine Result Pages.
Get your website content on Google – You can submit Sitemaps and individual URLs of your website for crawling. You can review your index coverage effectively to make sure freshest view of your website on the Google.
Fix your website’s issues with getting notification from Google – Receive email notifications when Google found issues on your website. You can check which URLs are affected by these issues particularly and you also can inform Google when you’ve fixed them.
Understand how Google Search sees your web pages – The Google’s URL Inspection tool provides detailed crawl, index, and serving information about your website’s pages, directly from the Google index.
2.Google Analytics – Understand your Website Traffics
As we all know Google Analytics is offered by Google and it is a web analytics service that tracks and provide reports about the website traffic.
Digital marketers and SEO experts use Google Analytics to analyze the traffic on websites. It is helpful for building SEO strategy and help to understand the audience for the website.
Following are basic guidelines to use Google Analytics effectively:
Need Sign up for Google Analytics – Firstly you need to create an account with Google Analytics and for that there is a need of a Google (Gmail) account. (if you have already a Google account, you can easily sign up by using your existing account credentials).
Need to add tracking code on the website – After login on Google Analytics, you have to add your website for tracking. For that, create a new property by simply inserting your website, by this you will get a tracking code prepared by Google Analytics for your website. You have to paste that code on every page of your website. In case you have a website based on WordPress, you should use as a Google Analytics plugin for adding that tracking code on the website.
Now you can learn about your audience effectively – After adding the tracking code perfectly, within few hours, you are able to see traffic data about your website in a detailed manner. The overall traffic, traffic source, real time activity of the user, time spent by the users and many more things.
For more accuracy – Once you get more comfortable with the use of Google Analytics, to get more accurate data you need to optimize your setup – exclude your own visits to your overall website, add segmentation, build ready-made reports that Google can auto-email, etc.
3. Google Keyword Planner – Research The Right Keywords
Keyword Planner is a part of the Google Adwords, which is an advertising platform. With the help of this you can research and analyze a list of keywords to use in pay-per-click(PPC) campaigns. It is designed as a paid search tool, but its data are extremely useful in terms of SEO. You can get benefits by finding more relevant and related keywords for your niche.
Looking for How to use Google Keyword Planner ?
What you can research using the Google Keyword Planner tool:
• Various Keyword ideas based on your niche
• Get average monthly search volume for a specific period for every keyword
• Search volume trends for a single keyword or various of keywords.
With a phrase, website or category you can search for new keywords
With the use of a keyword phrase, landing page or a product category, this SEO tools generates lists of keywords. You can take advantage from these keywords to make your content more effective and SEO friendly.
Get search volume data and trends for your Keywords
For your query, in the list of keywords this tool generates search volume and trend data also. By using the search volume and competition data you can create your own list of keywords on which you are going to target your content.
Multiply keyword lists to get new long tail keywords
The keyword multiplier tool can be used to generate lists of keywords by creating all possible combinations of search keywords.
Get click and cost performance forecasts
The forecast tool used to generate a list of keywords and get forecasted clicks and impressions based on a specific budget and targeting criteria. This concept is primarily used for advertisers, but it can also be useful for estimating future search volume.
4. Ubersuggest’s – Free SEO Tools to Generate More Keyword Suggestions
Ubersuggest is a free SEO tools which can help you to find many of the new long tail keywords. It aggregates data from Google Suggest, which provide keyword ideas similar and related to your search queries on Google.
Domain Overview – In Ubersuggest, you can search for any domain and get the information of the strategies that are working for that domain in the online market. You can search with your competitor’s domain who has the same niche as your website, So that you can build your own SEO strategy for your website by analysing others.
Top SEO Pages – With the top SEO page report, you can easily discover which of your competitor’s web pages are ranking for popular organic keywords. If your website is in the same niche for those keywords, then it is beneficial to get an idea about what to write in the blog on the website. No need to waste time to write content for which people are not interesting to read.
Keyword Suggestions – If are looking for more keywords idea, Ubersuggest can be your best choice. Here you’ll get various of suggestions from head terms for long tail keywords in a detailed manner. You can see the monthly search volume, competition and even seasonal trends for each keyword for your search query.
Content Ideas – If you want to fill your website with the contents that are getting more backlinks in your niche and social shares, you can get help from Ubersuggest effectively. You can get deep information about the top performing content for your keywords. So you can write the contents on the topics that create interest for the visitors.
Backlinks Data – Building quality backlinks is hard and it is a major factor in terms of the Google algorithm. In Ubersuggest you can find the content in your niche for that people lining too. After finding such links, you can approach each of the website and ask them to link to your website. This helps you to improve your link profile and help to understand which links have most impact on website ranking.
5. Ahrefs – SEO Tools & Resources For the Growth of Search Traffic
One of the most recommended SEO tools in digital marketing isAhrefs. When it comes to being the largest website crawlers, it counts on second after Google. All the SEO experts mostly prefer the audit features of the Ahref as it’s the best SEO analysis tool they find. To achieve the best ranking, the tool highlights the parts of your website which require improvements. As per the competitor analysis perspective, in the beginning of branding the business mostly people like to use Ahrefs to determine the competitor’s backlinks. And people also use this SEO tool to find the most linked to the content within their niche.
Reasons why Ahrefs is so popular in the SEO community
1. You can get millions of keywords ideas
2. Get the ideas about newly discovered keywords every month
3. You can generate organic keywords report with rankings
4. Get the traffic estimations of the website
5. You can Monitor your competitors backlinks
7. Content research with content explorer can be done easily
8. Website’s outbound links and broken links can monitor easily
9. See the ranking of your web pages for that used keywords
6. SEMrush – Management Platform for Online Visibility
SEMrush tend to be fan favourites in the SEO community because of its effective reports. Experts love that you can easily assess your rankings and changes to them as well as new ranking opportunities. One of the most popular features is the Domain Vs Domain analysis, which allows you to compare your website with your competitor’s website easily. You are able to compare keywords and domains, when you are looking for analytics reports that help you better understand your website’s search data, traffic, or even your competitors, The SEO Checker tool mainly the On-Page SEO, allows you to easily monitor your rankings as well as find some recommendations on how to improve your website’s performance.
Important features of SEMrush
1. Effective Keyword Research
2. Get Website Audit
3. Find the Keywords Ranking
4. Know the Backlink Sources
5. Website Online Presence
6. Content Creation with targeted Keywords
7. Analysis your competitors
Author’s Note : Suggestions are always appreciable for us, please comment for any query or suggestion related to this post, which will helpful for all of us.!!! Thanks